Frequently Asked Questions
What services do you offer?
I offer brand identity design that takes clients down the rabbit hole through logos, color palettes, typography, and full visual systems; social media design fit for any occasion including posts, stories, templates, and campaign graphics; fast, express design services, such as quick-turnaround flyers and promotional visuals; whimsical illustrations and artwork, including custom illustrations, characters, patterns, and textures; bold print design perfect for posters, packaging, stationery, and menus; creative direction that embraces the spirit of “curiouser and curiouser” through concept development and visual storytelling. I offer consultations, and brand refinement to help
ideas grow.
WHAT IS YOUR DESIGN PROCESS?
My process typically includes discovery and research, concept development, design execution, revisions, and final delivery. I collaborate closely with clients to ensure the final design aligns with their vision and goals. In the end, you will receive a digital “package” of all the created assets as well as any physical printed materials.
HOW LONG DOES A PROJECT TAKE?
Timelines vary depending on the scope of the project. Smaller designs may take a few days, while full branding projects can take several weeks. A clear timeline will be provided before the project begins and you will receive a contract to sign that lists the specific details of the project as well as the specific timeline and due dates.
HOW MANY REVISIONS ARE INCLUDED?
Most projects include a set number of revision rounds, usually 2–3. This ensures refinement while keeping the project on schedule. Additional revisions can be arranged if needed. The first hour of design work is paid for with a deposit, which varies depending on the type of project. You are charged hourly after the first hour of design work, so keep that in mind. Hourly rate will vary depending on the project. Consultations are always FREE and can be schedule by calling me at 616-610-4804, or by emailing me at alice@rabbit-hole.biz.
Do you require a deposit?
Yes, a deposit is required to secure your spot and begin work on your project, with the remaining balance due upon project completion or at agreed milestones. The deposit varies depending on the type of project. We will negotiate the deposit and hourly rate during your FREE consultation.
Will I own the final designs?
YES! Once the final payment is completed, you’ll receive full usage rights to the approved designs. I will provide you with a digital “package” of all of the design files as well as any printed materials you may have ordered. The only thing I will request is the use of the design work in my professional portfolio. Final files are delivered in formats suitable for print and digital use, such as PDF, PNG, JPG, and SVG. Other formats can be provided upon request.
Do you work with clients remotely?
Yes, I work with clients worldwide and communicate via email, video, or phone calls. Please allow for 1-2 days for me to reply and keep in mind the time difference. I am located in the Central Standard Time Zone.
Can you match an existing brand style?
Absolutely. I can work within existing brand guidelines or help evolve them while maintaining consistency.